The Google Ads Playbook
A free 6-part framework covering everything from account foundations to scaling — conversion tracking, campaign architecture, bidding strategy, landing pages, and measurement.
Part 1 of 6
The 4 Google Ads Foundations You Must Fix Before Touching a Campaign
Before you optimize a single campaign, fix these 4 things: conversion tracking, your product feed, your website, and quality score. Here's the exact framework.
Read part 1Part 2 of 6
Google Ads Campaign Architecture: Branded Search + Tiered Shopping
The 2-layer campaign structure that funds ecommerce growth: protected branded search and margin-tiered shopping, plus how to run tiered ROAS inside Performance Max in 2026.
Read part 2Part 3 of 6
Full-Funnel Google Ads: TOF, MOF and Conquest Campaigns
How to build problem-aware, solution-aware, and competitor-conquest Google Ads campaigns that feed your bottom-of-funnel, without wasting budget on the wrong landing pages.
Read part 3Part 4 of 6
The Google Ads Bidding Ladder + Weekly Keyword Protocol
When to graduate from manual CPC to target ROAS, and the 15-minute weekly search terms process that compounds into 4x efficiency gains, updated for Google's 2026 broad match defaults.
Read part 4Part 5 of 6
Landing Page Architecture by Search Intent
Why sending every Google Ads click to your product page kills conversion rate, and the intent-matched landing page structure (including the 5-stage advertorial) that fixes it.
Read part 5Part 6 of 6
How to Scale Google Ads Without Wrecking Performance
The scaling sequence that avoids the "increase budget, watch ROAS collapse" trap, plus the 5 metrics that actually tell you if your Google Ads account is healthy.
Read part 6